THE BEGGINING

We have designed an installation that helps convey the key concepts of INSTANA and TURBONOMIC products, of IBM. An installation whose objective is to be a conversational hook between the IBM expert and his client at technological fairs, such as THINK. A call to action designed to be striking, unique and to breathe technological sophistication with the aim of provoking curiosity in the desired target.

Each project is a new challenge. The brief was simple and complex at the same time. Finding the key and presenting the most relevant aspects of IT products in an attractive way, known only by specialized IT teams, was not an easy task.

So once again, we started from the idea, all the way to its complete execution, including design and production. But the challenge didn't end here; we also had to build two identical installations: one in Madrid and another in Nashville (USA).

THE BACKSTAGE

If you're like the vast majority of companies, much of your business IT infrastructure now exists on the cloud. The cloud enables untold computing power, incredibly complex app structures, near limitless growth… …and it’s also complete chaos. This installation represents your cloud or cloud hybrid IT stack. Every stack is different depending on your business…

The entire narrative arc of the usability of the interactive installation focuses on showcasing the capabilities and benefits that IBM software offers to optimize resources and save time and money for businesses.

Each disc is a separate module with an art-net controller + PSU(s) + the grid itself. The grid is mounted on top of a laser cut aluminum and engraved disc. Rows are a continuous LED strip, columns are segments of 16 LEDs and the centers are 2 rows of 4 LEDs soldered directly in the PCB.

Starting from the top left corner, all the rows are connected in series. After all the rows are connected, it continues with the columns, then centers and then the perimeter.

The tablet is the tool through which visitors can interact with the installation, taking them on a short journey designed to captivate, evoke surprise, and simultaneously help them understand the benefits of these software solutions.

DIGITAL VERSION OF THE INSTALLATION

We also designed and produced a ‘digital’ version of the main installation to create a unique visual experience for the attendees at IBM Studio or smaller events and presentations.

The role of the installation was to generate awareness of IBM within the Automation market space and consideration for IBM Intelligent Automation portfolio, specifically solutions Turbonomic and Instana amongst key enterprise decision makers (CIO, COO, CAO), through a physical Activation/Installation that creates a unique visual experience.